Chris Is The Marketing Director For Keys & Strings, A Company That Makes Custom Pianos. Keys & Strings Sells Decides To Use A Showcase Shopping Ad To Advertise His Brand Of Pianos. Who’s Chris Trying To Reach With His Showcase Shopping Ad?

• Potential customers who’ve already searched for other, similar pianos.
• Potential customers who are ready to buy a piano.
• Potential customers who are early in their online search.
• Potential customers who’ve already bought pianos from his site.

Answer: C / Potential customers who are early in their online search.